CAFFÉ TO.MO.CA is a family owned coffee company founded in 1953 in Addis Ababa. Famous for its rich dark and medium blends, Ethiopia has over 5,000 varieties of coffee. CAFFÉ TO.MO.CA has become famous for offering some of those exotic varieties. Their original coffee shop in the capital has even become a tourist attraction of sorts. Certainly a heritage to be proud of.
Introducing the brand to the United States, the company was in desperate need of a brand refresh. They turned to us to design a new logo and online presence that would speak to the history of the brand while being bold and fresh at the same time.
The new simpler design works beautifully (and legibly) in both large and small applications. The new design allows for more flexibility and versatility, making it easier to apply to merchandise and thus expanding offerings and increasing revenue and sales.