Fabrics-Store.com is based in Los Angeles and has one of the largest inventories of European linen fabric in the United States. They cater to fashion designers, costume makers and provide table linen for companies like Restoration Hardware. They approached us to completely redesign their brand identity and collateral. The client had provided us with just one prerequisite - a distinct hue of rustic orange. The simplicity and boldness in the design paired with the vibrant color, gives the company the intended memorable and distinct identity they were striving for.