Fusion Multiplex is a start up company that is set out to redefine the moviegoing experience. The CEO approached us to create marketing tools to be able to present his vision to prospective investors and other potential clients. He showed us his existing branding and we felt that we could improve on it. After the client saw what we had done for other companies, he was thrilled at the possibilities. We came up with a colorful mark that reflects the color spectrum and if looked closer you can see a pupil of an eye forming - befitting for any movie going experience.