Refreshing a brand for the 2017 Time Person of the year.
Renowned celebrity, talk show host and multi published psychologist, Dr Wendy Walsh, was done with her old image. She turned to Flat 6 Concepts to redesign and overhaul her personal brand and reposition it to become more current, and more adaptive to her growing social media presence as well as her podcasts and other activities surrounding her prolific career. Her old logo showed its age and we personally felt was a little tired and too predictable in its execution. We felt a cleaner more sophisticated look, paired with an elegant logo mark, or symbol, with subdued hues would be more reflective of this psychologist’s state of mind. And she agreed.