Luxury in every detail.
Flat 6 Concepts, a Los Angeles-based luxury branding agency founded in 2008, specializes in crafting sophisticated and elegant design solutions for discerning clientele. We're passionate about helping businesses—both startups and established brands—achieve success through cohesive brand strategy, clean and intuitive website design, and impactful marketing materials.
If you're a design-centric company looking to elevate your brand, we'd love to hear from you!
Let's collaborate to create an elegant brand identity, a user friendly website or beautiful packaging that truly reflects your values and resonates with your audience. Have a look at some of our previous work and see what you think. We are passionate about design and fastidious about details But don't take our word for it, see what some of our previous and current clients have to say.
Our Services
Branding
Naming
Brand Narrative
Identity Systems
Art Direction
Illustration
Print Design
Packaging
Collateral Systems
Menu Design
Editorial
Environmental
Signage + Wayfinding
Wallpaper+ Murals
Apparel + Merchandise
Uniforms
Digital
Web Design
E-Commerce
Content Creation
Social Media
FAQ
About our services
What makes luxury branding different from regular branding?
Luxury branding requires a deeper understanding of exclusivity, craftsmanship, and emotional storytelling. We focus on creating sophisticated brand experiences that communicate prestige, quality, and aspirational value. Every touchpoint is meticulously crafted to reflect the premium nature of your brand.
What services do you offer?
We provide comprehensive luxury brand strategy, visual identity design, brand guidelines, packaging design, digital brand experiences, brand positioning, and ongoing brand management. Our approach is holistic, ensuring consistency across all brand touchpoints.
Do you work with startups or only established luxury brands?
We work with both emerging luxury brands and established companies looking to elevate their positioning. Whether you're launching a premium product or repositioning an existing brand for the luxury market, we tailor our approach to your specific needs and growth stage.
Process & Timeline
What does your design process look like?
Our process begins with an in-depth brand discovery phase, followed by strategic positioning, concept development, design execution, and implementation. We maintain close collaboration throughout, ensuring the final result authentically represents your brand's luxury positioning.
How long does a typical luxury branding project take?
Most comprehensive branding projects take 8-16 weeks, depending on scope and complexity. Rush projects can be accommodated with adjusted timelines and investment levels.
How many concepts do you present?
We typically present 5-7 carefully developed strategic concepts rather than numerous options. Each concept is fully thought through and represents a different strategic direction for your brand.
Investment & Value
What is your typical project investment range?
Our luxury branding projects typically range from $10,000 to $75,000, depending on scope, timeline, and deliverables. We provide detailed proposals outlining all costs upfront.
Why is luxury branding more expensive than regular design work?
Luxury branding requires specialized expertise, extensive research, premium materials for physical applications, and meticulous attention to detail. The investment reflects the strategic depth and craftsmanship required to compete in the luxury market.
What's included in the final deliverables?
You'll receive comprehensive brand guidelines, logo files in all necessary formats, color palettes, typography selections, brand voice guidelines, application examples, and typically 6-12 months of support for implementation questions.
Working together
Do you work with international clients?
Yes, we are based in Los Angeles and we work with luxury brands globally. We're experienced in conducting projects remotely and can accommodate different time zones and cultural considerations in our brand development.
What level of involvement do you expect from us?
We require active participation from key stakeholders during the discovery and feedback phases. Your insights about your market, customers, and vision are essential to creating an authentic luxury brand.
Can you work with our existing team or other agencies?
Absolutely. We often collaborate with marketing teams, PR agencies, web developers, and other specialists to ensure seamless brand implementation across all channels.
Results & Success
How do you measure the success of a luxury branding project? Success in luxury branding is measured through brand perception, market positioning, customer engagement, and ultimately business performance. We track both qualitative feedback and quantitative metrics when possible.
Do you provide ongoing support after the project launches?
Yes, we offer retainer-based ongoing support for brand management, seasonal updates, new product launches, and expansion into new markets or channels.
Can you share examples of your work?
We maintain a curated portfolio of our luxury branding work. You can view a sample of our work on this website. Due to confidentiality agreements with some clients, we can share additional case studies and results during our initial consultation.
Getting Started
What information do you need to provide a proposal?
We'll need to understand your business goals, target market, competitive landscape, timeline, and budget parameters. A brief conversation helps us determine if we're the right fit for your project.
How do we begin working together?
We start with a complimentary consultation to discuss your needs and vision. If we're aligned, we'll provide a detailed proposal. Projects begin with a signed agreement and initial investment.
What if we're not satisfied with the direction?
We include revision rounds in our process and maintain open communication throughout. Our goal is your complete satisfaction with the strategic direction and creative execution. We address concerns immediately and work collaboratively to find solutions.
Our Process
Starting a new project is always fun and exciting for us! In branding and most design, our job as designers is to gather all pertinent information about a client, simplify that information, amplify it and unify it by narrowing the focus of the message. We achieve that by following a simple five step process.
In the discovery phase we delve into our client's industry, conduct market research, interview key management, evaluate existing brands and clarify vision, strategies, goals and values.
We then focus on a brand strategy, develop a positioning, create a naming strategy and develop a creative brief that will allow us to understand the client’s expectations and requirements.
Discovery and strategy lead us to our favorite creative phase. Here we begin exploring type, color, applications and completing the brand architecture.
Once we finalize the design, we develop look and feel and prioritize design applications. At this point we would also initiate trademark protection if necessary.
Finally our brand / design is ready to launch! By building a synergy around the new design and developing brand guidelines and standards, the design components known as assets, are ready to be unveiled.
Senior Design Team
Christos Joannides is a Cypriot born American creative director living and working in Los Angeles. Born to an architect father and stylish mother, he was raised to appreciate refined, uncluttered design - a train of thought that still inspires him and permeates his work. He studied at Pepperdine University and is fluent in both Greek and English and finds inspiration in the world and philosophy of Ancient Greece and Italy, as well as the undeniable elegance of France and the sincerity of Japanese minimalism. He is inspired by world travel and beautiful, bespoke, simply designed items. His second favorite city is Tokyo. His first being his hometown of Los Angeles. He is an avid lover of round headlight British, Italian and German sports cars and convertibles from the 1950s, 60s and 70s. He is inspired by the works of Pablo Picasso, Mark Rothko, Rembrandt, Jackson Pollock, Ellsworth Kelly and the photography of Peter Lindbergh and Helmut Newton. He loves Richard Serra and has immense respect for Andy Warhol and his profound legacy. His favorite furniture designers are Charles and Ray Eames. He is an advocate for "honest" design coined by the legendary product designer, Dieter Rams, as well as Jonathan Ive and the one and only, Mr Steve Jobs. He is inspired by graphic design greats Massimo Vignelli, Chermayeff & Geismar, Milton Glaser, Paul Rand and Otl Aicher.
Christos talks about design in his blog and is often tapped for his expert opinion on stories on all things luxury for the New York based luxury news website LUXURY DAILY.
Christos Joannides
Founder & Creative Director
Sal Camacho was born in the small town of Santa Teresa in Guerrerro, Mexico. He’s been living in Los Angeles since the age of five. He studied at the Art Center College of Design in Pasadena, California and graduated with a Bachelor of Fine Arts in Graphic Design. While at Art Center, he took great interest in type design and studied under Lea Hoffmitz, Swiss typographer, and great type designer Doyald Young. He enjoys traveling and experiencing new cultures. He likes simplicity and enjoys tranquil spaces. He is inspired by Massimo Vignelli, Saul Bass, Issey Miyake and Jan Tschichold, chief propagandist for the New Typography.
Sal Camacho
Senior Designer
Press
Neza was born in Slovenia and brings her unique perspective of minimalism, with a crisp and elegant perspective to her work. She brings an uncompromising detailed approach to all her work. Her experience is is deep and varied with stints in Amsterdam, Paris, New York City and her home country of Slovenia. She is an avid reader, world traveler and she will never been seen without a camera in hand.
Neza Bricelj
Art Director Social Media
