When the founders of CHOCO LIBRE, an artisan luxury chocolate subscription startup reached out to us, they wanted us to design a brand identity and packaging that would convey a modern, clean, luxurious aesthetic without being too stark. It would also help if the logo had the underpinnings of a mystical land far away, complimenting the provenance of the chocolates they will be selling. With a mark we designed that is perfectly symmetrical and simple enough to convey just that, the CHOCO LIBRE brand is now free to soar.