Nicole Sassaman is a Los Angeles based celebrity home builder and designer who has been featured on numerous TV shows and publications worldwide. When she approached us to design her new brand identity for her new namesake showroom, we knew we had to come up with a brand identity that was not only bold but chic and fashion forward. We have always loved Franz Kline’s work, and we felt that it was a great starting inspiration point for the new branding. Nicole agreed and so it began. The abstract black and white bold motif, which can be modified to fit any application, paired with the refined understated logotype exemplifies Nicole’s avant garde and elegant approach to design.
Branding / Website / Collateral
The abstract theme is evident on all customer touch points from shopping bags to price tags and pretty much everything in between.
As an entrepreneur, my image for all my businesses is everything. I hired Flat 6 Concepts to design my packaging, branding for my new showroom, my e-commerce site, do photography, advertising and handle all my social media. Just absolutely gorgeous work! I also just wanted to also express my sincere personal thanks to Christos for his timeliness, work ethic and enthusiasm he brought to every project. And obviously compliment him on his luxe and refined taste which exemplifies mine as well.
Nicole Sassaman, TV Personality, Author & Entrepreneur