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Christos Joannides interviewed on Subkit's "Go Solo" blog - sharing some business and design tips.

What's your business, and who are your customers?

FLAT 6 CONCEPTS is a Los Angeles-based, award-winning luxury branding agency partnering with clients to develop a diverse range of work, including brand identity, art direction, website design, packaging, and advertising design. Our customers are startups and small to medium-sized businesses that appreciate the value of sophisticated design in all facets of their visual communication with their clients. We offer a myriad of creative work that not only helps the client simplify their selling process but also adds value to their company.

Tell us about yourself

Before starting Flat 6 Concepts, I was a partner in a design firm that was spearheaded by my late brother Stefano and a third partner. I was the head of branding, marketing, and photography and was in charge of developing our online presence. I did that for 10 years, up until 2008, when the Great Recession hit, and we lost most of our clients seemingly overnight. With two young children and a mortgage, I had to do something quickly. So I started Flat 6 Concepts with the intention of providing sophisticated graphic design to clients that would appreciate my aesthetic of simplicity and quiet elegance. I started out designing websites and brand identities and then branched out to print and literally did everything in between. Today Flat 6 Concepts specializes in working with luxury brands, fashion and skincare, startups, companies in hospitality, and other design-centric industries. We specialize in corporate brand identity, logo design, e-commerce, website design and development, signage, product packaging, sales collateral, digital marketing, and advertising.

What's your biggest accomplishment as a business owner?

My biggest achievement as a business owner is being able to build a creative agency from the ground up and, over the years, be able to compete in a very competitive market like Los Angeles while at the same time exceeding my client's expectations.


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