For FORMA XCVI, a contemporary, start-up fashion label defined by quiet sophistication, we developed a complete brand identity rooted in timeless elegance. Our scope included strategic naming, minimalist yet distinctive branding, refined signature packaging, and a fully responsive e-commerce website that embodies the brand’s understated luxury. Every element—from typographic choices to tactile packaging details—was designed to reflect a modern, effortless aesthetic that resonates with discerning audiences across digital and physical touchpoints.