FLAT 6 CONCEPTS partnered with Lisa Clark, aka Racer Mom an inspirational figure in the amateur Ferrari racing circuit,  to create a complete brand identity,  from brand strategy and logo design to website design, development, and custom apparel. Inspired by the world of high-performance motorsport and timeless European aesthetics, the project blends speed, precision, and elegance into a cohesive visual language.

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Our team developed a refined digital presence that captures the essence of the driver’s story and legacy, pairing minimalist design with cinematic photography and intuitive UX. The apparel line extends the brand’s identity into a wearable expression of lifestyle and performance.

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This project exemplifies our expertise in luxury branding, motorsport brand strategy, and high-end website design, showcasing how design can translate the passion of racing into a timeless brand experience.