Sartorial is a high end luxury men's clothing boutique in the up and coming Miami Design District. The owners, who are seasoned retailers in Russia and Europe are expanding to the US market and were seeking an identity and web presence that would be conducive to their new business venture. Aptly named Sartorial, the boutique will carry a curated selection of European collections for men. From Borsalino to Borrelli the standalone boutique, caters to an affluent and undoubtedly stylish clientele. Our branding direction is simple and elegant enough for the various applications needed in a retail environment and speaks to the luxurious products they carry.
Branding / Website / Collateral / Strategy
Good branding entails a design that is flexible, versatile and highly legible in various applications. As you can see the brand identity looks just right on these custom wooden hangers seen in their showroom.
The creative process we went through with Flat 6 Concepts was remarkable. From the very first conversation, Christos Joannides has understood our concept and created an accurate representation of our brand. Christos proved himself as a very creative individual with a great sense of style who is able to turn his ideas into tangibles. The logo turned out so well that taking it to packaging, printed materials and the website was almost natural and seamless. Christos has attended to every little detail and we always felt confident in his ideas and advice. We recommend Flat 6 Concepts to anyone looking for branding with a sophisticated touch.
Julia Medvedeva and Tamara Medvedeva, Owners, SARTORIAL, Miami FL