The founder turned to us to completely redesign the brand from the ground up. She had been working with another agency who could   quite nail the concept so she turned to Flat 6 Concepts. 

 

She wanted something minimal, clean and shying away from the conventional. Destined to be in department stores such as Bergdorf Goodman, Neiman Marcus and Selfridges the packaging had to convey a quiet elegance with a cutting modern minimalist feel.

 

We always like to keep our work simple and clean without going overboard. As Always Proportion and balance dictated our design aesthetic and resorting to a  black and white concept throughout, ensured an almost clinical approach that has become the desired signature look for this premium French skin care line. 

Vie De Mer

Brand Identity Design / Packaging Design / Art Direction / www.viedemer.com

A minimalist rebrand for a French premium skin care line.