Gerri wanted a high end, sophisticated look to accompany her high end listings in Southern California and she turned to FLAT 6 CONCEPTS to realize her vision. What she had before simply did not reflect the caliber of home estates she had under contract. As a real estate agent based in Los Angeles where the market is super competitive, she had to carve a new image for herself that would be appropriate moving forward.
She was already using the GW as part of her identity, and so we had to retain that element as part of her new logo. After a careful brand audit, we came up with a customized mark paired with a simple sans serif word type that would be appropriate for her industry and high end listings. Our choice of warm grey, paired with a darker hue, works nicely and provides a big differentiation in a cluttered market of real estate agent branding which tends to use primary colors such as reds, blues and greens.
Gerri Wulff Estates
Branding / Website / Collateral
I had the pleasure of working with Christos at Flat 6 Concepts, and I couldn't be happier with the results. Christos took my outdated logo and branding and transformed it into a modern, clean, and vibrant new look. His design skills and impeccable sense of color and aesthetics truly impressed me. I wholeheartedly recommend Flat 6 Concepts to anyone looking to enhance and elevate their brand.
Gerri Wulff, Gerri Wulff Estates
Signage is an integral part of branding for real estate agents. A sign does not need to be bright red to attract attention.